News: Mason Rose, the UK’s Leading Luxury Travel PR Agency, Partners with The Lux Collective.
Luxury Hotels and Resorts in Mauritius and Beyond.
A Collaboration That Brings the World’s Most Stylish Resorts Closer to British Travellers.
3rd September 2025
A new collaboration in the world of luxury travel is set to reshape how British travellers experience some of the globe’s most stylish resorts. Mason Rose, the UK’s leading luxury travel PR and communications agency, is now representing The Lux Collective, the award-winning global hospitality group born in Mauritius. It’s a like-minded partnership we’re excited to watch unfold.
Why This Partnership Matters: Insider Knowledge Meets Global Hospitality Excellence
In the rarefied world of luxury travel, the alchemy between communication and guest experience is paramount. The newly announced partnership between Mason Rose, one of the UK’s leading international sales, marketing and communications agencies, and The Lux Collective, the award-winning Mauritian-born global hospitality brand, marks a pivotal moment in the industry.
It’s not just about expanding reach; it’s about aligning shared values of excellence, authenticity and innovation, while ensuring that British travellers feel truly seen.
Elevating the Guest Experience Through Cultural Insight
The art of modern luxury hospitality is not measured solely in thread counts or infinity pools, but in the way a brand communicates. Imagine the sense of ease when the pre-arrival email strikes exactly the right note, the social content captures not just the view but the feeling, or the press coverage in your favourite publication feels delightfully serendipitous. These are no coincidence, they are the hallmarks of a hotel group that understands its guests intimately, and a PR partner that knows precisely how to articulate that understanding.
The British traveller in particular is a connoisseur: loyal yet expecting, curious yet uncompromising, drawn to elegance that feels authentic rather than ostentatious. With Mason Rose’s finely tuned expertise, The Lux Collective gains not only a communications partner but also a cultural translator, ensuring its stories resonate in a tone of voice that is both sophisticated and warmly familiar.
A Meeting of Visionary Minds
Tanya Rose, CEO and founder of Mason Rose, brings more than representation to the table. Through her celebrated Travel Secrets podcast, she has gathered insights from A-list celebrities and discerning globetrotters, distilling what today’s luxury travellers truly seek. It is this empathy and insider knowledge that made Mason Rose the natural partner for The Lux Collective, founded in 2011 and led by Chief Executive Officer Olivier Chavy.
Under Chavy’s direction, the group has become synonymous with innovation across its diverse destinations: from the powder-soft beaches of Mauritius to the buzz of Asia. Catering to seasoned travellers, families, wellness seekers and sun-worshippers alike, The Lux Collective has cultivated a global reputation for excellence without ever losing the soul of its Mauritian roots.
Why This is Wonderful News for British Travellers
For the traveller, this partnership translates into a guest journey that feels harmonious, sophisticated and, above all, personal. The message you read, the imagery you see, and the sense of anticipation you feel before even stepping on a plane will all be carefully shaped by Mason Rose’s knowledge of the UK market.
And while this announcement is about the group at large, we at Love of Beaches can’t help but highlight two of our favourite properties:
LUX* Le Morne, where a dramatic backdrop meets turquoise lagoons,
LUX* Grand Baie, the island’s most glamorous playground.
Both embody the spirit of The Lux Collective: innovative, stylish, and always with a touch of theatre. We feel confident that both will only shine brighter under this exciting new partnership.
Explore The Lux Collective’s Destinations Around the World
With a global footprint that extends far beyond Mauritius, The Lux Collective invites travellers to discover exceptional resorts and hotels across the Maldives, China, Vietnam, the Middle East, and Southeast Asia, as well as its island birthplace. The portfolio includes LUX*, SALT, TAMASSA, SOCIO, and a collection of bespoke hotels and resorts each designed to deliver contemporary luxury with a distinctly human touch.
For British travellers, this partnership ensures that no matter which destination you choose, the experience will feel beautifully considered, and deeply authentic.
